Circular Resources
Rethinking our resource use
Brambles’ 2030 Circular Resources target area aims to reach 80% net-positive solutions for Brambles’ product waste, and for virgin plastic substitution in Brambles’ products.
Brambles’ life cycle and circularity mindset extends beyond asset productivity as we also embed circular economy principles throughout the product lifecycle, starting by using LCAs during product development and incorporating digital readiness, waste reduction and planning for closed-loop outcomes at the end of a product’s lifecycle.
Our targets aim to drive innovation at our service centres by rethinking product waste as a resource that retains value. This encourages net-positive outcomes and drives a more circular, efficient and resilient business model, while helping our customers advance their own sustainability priorities.
We aim to design durable, reusable platforms that can remain in use for as long as possible within our closed-loop share and reuse model, helping reduce waste and improve resource efficiency.
Designing for circularity
At Brambles, circularity is central to how we design, manage and recover our products. We aim to design durable, reusable platforms that can remain in use for as long as possible within our share and reuse model, helping reduce waste and improve resource efficiency.
Our approach considers the full product lifecycle – from design and material selection through to recovery and end-of-life management, with the objective of keeping materials in circulation at their highest practical value. At the same time, ambitions around recycled plastic content are increasing to substitute 80% of virgin plastics with circular solutions.
Strengthening water stewardship
In recognition of the growing awareness and need for action on water, we will be working towards implementing water efficiency initiatives at Brambles operated service centres in water-stressed areas.
We are also increasing our focus on data and site-level insights to help identify priority areas, support responsible water use and strengthen operational resilience over time.
Managing waste as a resource
We view waste as a resource and aim to divert all product waste from landfill through avoidance and recovery. Our target to implement solutions that divert product waste from landfill at all service centres has been further strengthened by prioritising those landfill avoidance solutions that are closed-loop, regenerative, resource-positive or communities-positive.
By keeping materials in use for longer, we aim to reduce dependence on virgin materials, including emissions-intensive inputs, such as plastics, while supporting lower-carbon and more resilient supply chains.
Our 2030 product waste solutions hierarchy
Nature Positive in action
Featured projects illustrating our efforts under our Nature Positive Programme