Communities Positive
LATAM: Superheroes for Nutrition
FY26
Since 2020, the Superheroes for Nutrition campaign has been carried out across LATAM. This annual campaign aims to mobilise CHEP LATAM employees to help improve food security for vulnerable communities through the donation of staple foods such as rice and beans, while also raising awareness about hunger and nutrition across the region. Through teamwork, friendly competition and volunteer engagement, the campaign demonstrated how collective action can create meaningful social impact both within and beyond the organisation.
In FY26, the campaign drove one of the highest social impact and internal mobilisation efforts in the region, with active participation from the entire LATAM Leadership Team.
The campaign achieved outstanding results in terms of participation and impact:
- More than 230 employees across LATAM actively participated;
- 13 regional teams were organised and led by members of the Leadership Team in LATAM;
- 13,357 kilograms of rice and beans were collected, quadrupling the impact compared to previous years;
- A matching fund of over US$5,000 was generated;
- Thousands of families across Latin America benefited through food banks and social support programmes.
This initiative is directly aligned with our 2030 Sustainability Programme by generating tangible impact on food security, connecting the business with the communities where it operates and demonstrating the power of collective action in LATAM.
Additionally, programmes like this reinforce our culture of acting with purpose and social responsibility.
Learn more about Brambles’ 2030 Sustainability Programme:
Watch our video for more details on the positive impacts achieved under this campaign.
The “Superheroes por la Nutrición” across Latin America joined forces to show that when we work together, we can create a real impact in our communities.
